上海外滩美术馆 Rockbund Art Museum

Wednesday-Sunday: 11:00-20:00 (last admission: 19:30)

适逢上海外滩美术馆立馆15周年，我们很高兴在这里宣布一项重要的新决策：2025年5月2日起，上海外滩美术馆将正式实行全馆展览免费开放。届时，观众可在线上提前预约后入馆参观，无需购票观展。同时，全新的实验性经济模式——「努拉经济」项目也将同步启动。

「努拉经济」模式由艺术家伊莲娜·海杜克为上海外滩美术馆特别设计，并非常规的展览或艺术项目，而是一个真实运作的实验。它的核心是强调参与感、关注度、重复行动和慷慨奉献，将观众有别于金钱以外的时间与行动作为体验艺术的重要交换价值。进入美术馆的观众将不再只是观看者，而是被邀请成为参与者。

「努拉经济」的实施并非终点，而是一个全新的开始。未来一年，美术馆将认真观察、总结经验，探讨这种模式是否可以长期延续，甚至成为美术馆未来的常规制度之一。美术馆不再只是展览空间，而是生产基地、记录场所，是虚构与经济相遇的地方。我们诚挚邀请你参与到这次实验当中——从2025年5月2日起，你不仅仅是观众，你就是经济本身。

On the occasion of its 15th anniversary, the Rockbund Art Museum (RAM) is proud to announce a transformative initiative: beginning on May 2, 2025, all exhibitions will transition to permanent free admission, accessible through online timed-ticket reservations. This milestone coincides with the launch of an experimental economic model— the “Nula Economy.”

Conceived by artist Irena Haiduk specifically for the Rockbund Art Museum, the Nula Economy is not a traditional exhibition but a fully functional socio-economic experiment. It redefines value by centering on participation, sustained attention, iterative engagement, and collective generosity—transforming time and non-monetary contributions into essential currencies of the museum experience. Visitors become not passive observers but activated stakeholders within the structure of the exhibition.

The launch of the Nula Economy marks not an endpoint but a speculative beginning. Over the coming year, RAM will document and evaluate its viability as a potential long-term institutional framework. In this process, the museum evolves — from an exhibition venue into a production studio, documentation center, and site of economic fiction. We cordially invite you to join this experiment beginning May 2, 2025—where you’re no longer just an audience, but a participant in the economy itself.